Case studies & projects
My little corner where I showcase some of the cool stuff I've been working on. These projects and case studies are like snapshots of my journey – just a glimpse into the many adventures I've had in the world of design and development.
So, what will you find here? Well, think of it as a collection of stories, each one featuring a project I poured my heart and soul into. Some of these experiences have been my testing ground, as both successes and failures have shaped my journey. They've taught me the power of resilience and the importance of learning from every stumble.
PRO Aquisition Funnel
[Android App]
In response to the growing demand for mobile accessibility, Kleinanzeigen embarked on a mission to implement a PRO Product Landing page & booking flow for Android app users. The primary goal was to streamline the process to accommodate mobile preferences while ensuring essential features remained accessible.
The challenge lay in striking a balance between simplicity and functionality, ensuring a seamless experience without overwhelming users with unnecessary information. With the rise of mobile usage, especially for small and medium businesses it was imperative to adapt to shifting user behaviors and preferences to maintain Kleinanzeigen PRO's competitive edge in the re-commerce market.
Extended car warranty
[Desktop]
At mobile.de, Germany's leading online vehicle marketplace, the online-kauf team (Online Buying of cars) aimed at integrating an extended warranty option for cars into the checkout process. To validate the feasibility of this feature, a fake door test was planned. But, to ensure undistorted quantitative results, it was essential to validate the content from a user perspective, ensuring comprehensive understanding of warranty terms and benefits while maintaining simplicity and clarity in the checkout process.
The approach involved ideation, design, prototyping, and user testing to refine the extended warranty offering and optimize the checkout process. Despite the feature not going live due to shifting priorities, the project provided valuable insights into user expectations and preferences regarding vehicle warranties, laying a foundation for future decision-making.
Customer Care Hub
[Desktop]
The Customer support team wanted to improve the CS system of Kleinanzeigen PRO, a premium offering for business owners on the Kleinanzeigen platform. The main problem was the lack of visibility for users to track the progress of their support tickets, leading to confusion and frustration among users and an increased burden on customer support teams. The main goal of the Customer Care Hub project was to provide users with a clear ticket overview and status updates, reducing the likelihood of submitting duplicate cases and improving overall customer satisfaction.
To enhance the final product, we critically challenged the proposed solution by conducting thorough user research to validate user pains and needs. Rather than solely relying on initial assumptions, we delved deep into qualitative research methods such as prototype testing and card sorting exercises.
This approach allowed us to gain valuable insights into user expectations and behaviors, ensuring that the final product addressed their most pressing pain points.
